Comparing Entertainment Weekly and Variety

The Entertainment weekly magazine uses bright colours which reflect the theme of the magazine. For example, this magazine cover is for the new ‘Aladdin’ of the movie, and all three of the characters give off a positive emotive ambiance as they are all happy and are welcoming, appealing to the young target audience of the movie. 

Variety have a repetition of using dark, serious and emotive covers for their magazines. The Variety magazine that I have chosen to compare is the March No4 issue which includes an image of Chris Evans. Comparing the two magazine covers together, it is clear to see that Variety use a more serious approach to the covers and target an older and more sophisticated audience. 

The background of the Entertainment Weekly magazine uses blue and purple colours, this links to the characters and the colour theme of there movie they are promoting; however, Variety have used a dark background and have made Chris Evans wear dark clothes, this is to connote that the article is serious and that Evans is represented as a serious person who should not just be viewed as just a actor who plays a superhero. 

The similarity between the two magazines is the Masthead. They both place the image of the celebrities or who the article is about in front of the Masthead. They do this to make to audience feel more connected to the magazine because it makes the people look as if they are actually looking at you/ are with you.